Work / Resolution Collective
Work / Resolution Collective
Identity Design for The Resolution Collective
Role
Brand Designer
Date
Fall '21
Company
Resolution Collective
Role
Brand Designer
Date
Fall '21
Company
Resolution Collective
Founded by Cassandra Pullos, one of Australia's most successful litigators and experienced mediators to provide personalized, holistic alternative dispute resolution services to separating spouses and parents.
I worked with Cassandra and her team on the launch of the Resolution Collective. Starting with discovery and market research, I created a brand identity that helped them enter a dated market with a progressive appearance that matched their modern approach.
Founded by Cassandra Pullos, one of Australia's most successful litigators and experienced mediators to provide personalized, holistic alternative dispute resolution services to separating spouses and parents.
I worked with Cassandra and her team on the launch of the Resolution Collective. Starting with discovery and market research, I created a brand identity that helped them enter a dated market with a progressive appearance that matched their modern approach.
Brand Pillars Built Around the Founder
Informed by my years as a product designer, I took a research based approach. Starting with discovery, I dug deep with Cassandra and her team to understand and refine their mission. With Cassandra's experience as a litigator as the primary differentiator, we defined the 5 unique brand pillars that would help the Resolution Collective stand apart and remain consistent: Realistic, Resolute, Holistic, Positive, Tailored.
Brand Pillars Built Around the Founder
Informed by my years as a product designer, I took a research based approach. Starting with discovery, I dug deep with Cassandra and her team to understand and refine their mission. With Cassandra's experience as a litigator as the primary differentiator, we defined the 5 unique brand pillars that would help the Resolution Collective stand apart and remain consistent: Realistic, Resolute, Holistic, Positive, Tailored.
A modern identity to enter a dated market.
I looked at the existing alternatives to customers in the market of mediation - most of which had a more traditional look that aimed towards "wellness." Leaning in on the brand pillars defined, we found a gap for a more modern identity that expressed their pragmatic and professional approach to mediation.
A modern identity to enter a dated market.
I looked at the existing alternatives to customers in the market of mediation - most of which had a more traditional look that aimed towards "wellness." Leaning in on the brand pillars defined, we found a gap for a more modern identity that expressed their pragmatic and professional approach to mediation.
